This connector allows you to enable bi-directional sync of leads/activities in LeadSquared with tickets/updates in Freshdesk. Business Use Case: Ensure that all your lead generation content is up-to-date for all your agents. The LeadSquared Freshdesk connector creates tickets on Freshdesk when tickets or activities are posted on LeadSquared and vice versa, it retrieves information and data from Freshdesk and syncs it to LeadSquared.