Installing the iContact app for your Freshdesk will let you handle your marketing communication efforts - from managing mailing lists to campaign memberships and backing up contacts from the comfort of your helpdesk. Some benefits of using this app are: 1. View the campaigns and emails threads that a ticket requester is a part of. Add requesters to campaigns, and mailing lists easily. Make sure they stay updated regarding your products. 2. Get information regarding the last 5 campaigns that the requester was a part of - their open history, click history, and more, within Freshdesk. 3. Manage which mailing lists and campaigns the requesters are part of. 4. Export new users from Freshdesk to iContact easily.