Callexa's approach is a simple 1 click survey based on the well-established "Net Promoter® Score" (NPS). It measures the willingness of your customers to recommend your shop to their friends or colleagues. By doing so, your customer puts his credibility on the line, which evidentially results in more accurate results than a simple star rating. Our customizable survey template is optimized for mailings and compatible with most email clients, web mail services or web browsers. Adapt it to your needs with custom text blocks, personalized salutation and your company logo. No tedious scripting, what you see is what you get. Plus you can add followup questions or tags for more detailed feedback. Track the development of your overall scoring, based on the responses you get. A well-arranged dashboard keeps you informed about the feedback coming in and our detailed reports help you to evaluate your service quality.